Career Paths. Sales and Marketing. Student's Book (with Digibooks Application)

Career Paths: Sales and Marketing is a new educational resource for sales and marketing professionals who want to improve their English communication in a work environment. Incorporating career-specific vocabulary and contexts, each unit offers step-by-step instruction that immerses students in the four key language components: reading, listening, speaking and writing. Career Paths: Sales and Marketing addresses topics including the marketing mix, closing, commissions, marketing strategies and consumer behaviour. INCLUDED FEATURES: * A variety of realistic reading passages * Career-specific dialogues * 45 reading and listening comprehension checks * Over 400 vocabulary terms and phrases * Guided speaking and writing exercises * Complete glossary of terms and phrases