Design for the Real World. Third edition

Design for the Real World has been translated into over twenty languages since it first appeared in 1971; it has become the world s most widely read book on design and is an essential text in many design and architectural schools. This edition offers a blueprint for survival in the third millennium. Victor Papanek s lively and instructive guide shows how design can reduce pollution, overcrowding, starvation, obsolescence and other modern ills. He leads us away from fetish objects for a wasteful society towards a new age of morally and environmentally responsible design.