Revenge of the Tipping Point

> ‘If the world can be moved by just the slightest push, then the person who > knows where and when to push has real power. So who are those people? What are > their intentions? What techniques are they using?’ Through a series of riveting stories, Gladwell traces the rise of a new and troubling form of social engineering. He takes us to the streets of Los Angeles to meet the world’s most successful bank robbers, rediscovers a forgotten television show from the 1970s that changed the world, visits the site of a historic experiment on a tiny cul-de-sac in northern California, and offers an alternate history of two of the biggest epidemics of our day: COVID and the opioid crisis. Revenge of the Tipping Point is Gladwell’s most personal book yet. With his characteristic mix of storytelling and social science, he offers a guide to making sense of the contagions of the modern world. It’s time to revisit social epidemics, and it’s time we took their tipping points seriously. > ‘Addictive… fascinating and provocative’ Guardian > ‘Malcolm Gladwell explores the watershed moments that define this new age of > societal upheaval… with curiosity and humor’ TIME Magazine > ‘Gladwell is a great storyteller with a contagious sense of curiosity’ The > Economist > ‘The match that so elegantly graced the cover of The Tipping Point is now on > fire’ Wall Street Journal